CONSCIOUS HORSE TRAINERS & PRACTITIONERS:
Create, launch, and SELL an online program—so you can earn more revenue & work less
In 4 months, discover your signature edge that sets you apart from the rest, develop a transformative online offer, and learn to market & sell it with ease—so you finally have free time & profit... without compromising your moral values.
What if...?
...You could consistently attract aligned clients using social media—even with a tiny following
...You could work from home as much as you wanted while easily paying the bills (and then some)
...You finally had time, energy and creativity to pour into your personal horses again
...Your livelihood was no longer tied to your physical presence, so you stopped worrying about injuries wreaking havoc on your life
...Your work was leveraged and you stopped trading time for money
...You made a lasting difference through coaching, instead of sending horses home knowing all your hard work will come undone
...You earned anywhere from $2k to $13k the first time you ever launched an online offer
WITHOUT:
chasing internet trends, grinding in an office, or “selling out” on your morals for the sake of marketing.
BUT RIGHT NOW...?
⇝ You’re stuck working with clients who don’t align with your ethical philosophy and drain your energy
⇝ You want to create an online offer for the freedom + profitability... but you have no idea where to start (or you've tried, and it took months/years to build, but hardly sold)
⇝ You often hear crickets after publishing social media posts you worked really hard on
⇝ You want to leverage the power of social media... but confusion about where to start is too overwhelming to actually make progress
⇝ You worry about being pushy, tacky, or salesy if you try “marketing and sales strategies.” Just thinking about marketing gives you ‘the ick’
⇝ You spend most days in survival mode, trudging through your endless tasks, with no time to plan your future–much less invest energy into the business side of things
You’re a great trainer, fueled by passion, and you know you’re on planet earth to make a difference.
And it’s not that money is EVERYTHING to you…
But you want to make a good living to give your animals a high quality of care, have time for personal horses, and save up for the property that would change your life.
It’s not much to ask…
SO WHY DO YOU
KEEP.
HITTING.
WALLS.
ON YOUR WAY TO GENERATING MORE REVENUE...?
You’re missing fundamental elements that make a business WORK: the proven systems for sustainable profit.
You could be the best trainer to ever grace this earth—but without an effective strategy, and the ability to communicate the value of your programs?
You’ll stay stuck far below your potential. But...
As an ethical horse trainer, you want to grow a business that gives you MORE time, money, and sanity.
The fastest way to get there?
USE A PROVEN BUSINESS STRATEGY, FIND YOUR SIGNATURE EDGE, AND DEVELOP COMPELLING MARKETING & SALES SKILLS
enter:
ETA is an intimate business mentorship experience that’ll hand you the codes to create, launch, and SELL a powerful new offer—in just 4 months.
Join the WaitlistWHAT STUDENTS ARE SAYING
LIVE Weekly Coaching
Receive personalized support alongside a small group of up to 6 other ethical trainers (max). Workshop skills, receive love + healing around your wounds & fears, and get answers to all your burning questions.
9 Modules of Curriculum
Simple, no-fluff online curriculum that’ll show you how to generate a profit—yours to keep with lifetime access. As long as ETA exists, you can revisit the material.
Unlimited Message Support
Guaranteed replies to all your questions, within 24 hrs, Monday - Friday
Action Steps
Specific steps out for you that actually move the needle (zero busy work) with supporting cheat sheets & guides. You won’t be left on your own to figure out what to say, create, or systemize. Everything you need will be handed to you in plug & play or fill-in-the-blank templates.
Community Connection
Stepping into ETA means taking action alongside a group of people on the same path. That energy is palpable and UNMATCHED by self-paced, do-it-yourself courses.
BUILT BY & FOR ETHICAL EQUINE PROFESSIONALS
ETA isn’t your run-of-the-mill business accelerator. It was designed by a ridiculously empathetic horse trainer with decades of experience & industry knowledge… And is responsible for over $1.5 million in sales in the online ethical training space.
Translation: Conscious trainers & practitioners are UNDERSTOOD here. Their values, morals, and concerns aren’t bulldozed for the sake of profit. The horses are put first.
AND: the strategy you get in ETA works, time and time again, to get you high-paying clients who are obsessed with your gentle approach.
DEEP SUPPORT & ACCOUNTABILITY
Online business strategy is shockingly simple once you learn it. Applying it and staying consistent, though?
THAT’S where people get tripped up. ETA is different, because it’s a live journey with accountability & human connection woven into the fabric of the experience.
Only 5% of people complete self-paced programs, while upwards of 90% of people complete LIVE coaching programs.
Not being alone is the #1 predictor of success.
Not shocking, considering we’re social creatures (who’ve been pushed by society into individualistic approaches).
FAST-TRACK, LOW BARRIER APPROACH
ETA maps out the proven techniques for generating revenue at a rapid pace—in a way that serves your clients BETTER than if you’d spent years in your basement curating a program.
You also don’t need a bunch of expensive, complicated bells & whistles (like a website, course platform, or ad budget) to start making bank.
How Jen went from self doubt & zero plan... to landing high-paying clients with confidence.
WHAT YOU'LL LEARN
The ETA Curriculum
Module 1: Success Codes
Module 2: Discover Your Signature Edge
Module 3: Develop Your Offer
Module 4: Magnetic Marketing
Module 5: The Simple Sales Machine
Module 6: The Anatomy of LAUNCH
Module 7: Connected Sales
Module 8: Magnifying Marketing
Module 9: Business Nuance
Want In...?
Join the Waitlist
How ETA helped Dr. Parks clear "the ick" and feel great about her marketing (and revenue)
✔ You’re an ethical horse trainer who works in a highly informed, science based, & educated way
✔ You want to create an online coaching program and make upwards of $13k in your first ever launch
✔ You are coachable, receptive, and a good listener
✔ You’re eager to learn how you can develop social media content that CONVERTS your followers into clients
✔ You want to learn how to SELL in a way that feels connected, low pressure, and genuine
✔ You sincerely care for your client's success and want to make a real difference for them, their horses, and the industry as a whole
ETA is NOT for you, if...
〤 Ethical horse training/care/management practices are not a priority & passion of yours.
〤 You don’t want to use social media to attract clients.
〤 You’re unwilling to learn super basic tech skillz (export PDF’s, create posts online, upload stuff to google drive, use zoom).
〤 You want to act based on vibes & inspiration—without integrating strategy to ground you.
How Amity is living out her purpose through her business WITH the freedom to live in the moment.
If you want to create, launch, and SELL an online offer in 4 months…
Join the waitlist to get notified first when enrollment is slated to open. You’ll be invited to hop on a free, 1:1 call, where we’ll determine if ETA is exactly what you & your business need right now.
If it feels like a fit, you’ll be invited to enroll in ETA. You’ll get the deets on the investment & payment plan options, then get onboarded as a student—and your journey to more revenue & free time begins.
If it’s not the right fit, no pressure or hard feelings whatsoever. If I know of a better alternative for you, I’ll be happy to suggest something else.
Join the WaitlistThe beginning of my horsemanship journey was like yours:
Indoctrinated into the “dominance & control” mythology.
I reached my breaking point when I witnessed what many trainers at the highest level of competition did when they thought no one was watching.
I made it my mission to learn a better way.
I stumbled across Mustang Maddy online, learned from her closely, and began making a name for myself in my small community for training horses gently, at liberty.
Through my teeny social media presence, I grew a waitlist of clients.
Maddy noticed my posts in 2018, hired me to manage her social media, put me through a business coaching program...
And everything changed.
I was Mustang Maddy’s head of marketing & sales for 4+ years, where I doubled clinic attendance and increased online course sales by 10x.
The business flourished, with glowing reviews from students–and the team workload became so light, everyone at MM got a new lease on life.
I knew I could replicate this for other ethical horse trainers, too... thus:
Ethical Trainer Alchemy was born.
I’d love to help you next.
If you're ready to...
Craft a thriving business with a sustainable workload, have time for personal horses again, and even generate "buy property and build a track system" money...
Join the Waitlist